Privacy Policy

01 Introduction

LYCKA (“LYCKA”, “we”, “us” or “our”) is a Dubai, UAE-based lifestyle smart accessories brand. We design and sell smart watches, Bluetooth headphones, Bluetooth speakers, neckbands, true wireless earbuds and related accessories through our website, retail partners and customer support channels.

This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and the choices and rights you have regarding your information. It applies to visitors of our website, customers who purchase our products, and anyone who otherwise contacts us.

By browsing our website, creating an account, placing an order, or otherwise interacting with LYCKA, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this Policy, please do not use our website or services.

02 Information We Collect

2.1 Information You Provide to Us

• Contact details: full name, email address, phone number, delivery and billing address.
• Account information: username, password (stored in encrypted/hashed form), order history, and saved preferences.
• Order and payment information: items purchased, order value, and payment confirmation details. Full card numbers are processed directly by our licensed payment gateway partners and are never stored on our servers.
• Communications: messages, emails, WhatsApp chats, warranty claims, or reviews you send us, including any attachments or product photos.
• Promotions: information you submit when entering a contest, survey, or loyalty programme.

2.2 Information Collected Automatically

• Device and usage data: IP address, browser type, device identifiers, operating system, pages viewed, referring URL, and time spent on our site.
• Location data: approximate location inferred from your IP address or, with your permission, more precise location for delivery estimation.
• Cookies and similar technologies: as described in Section 5 below.

2.3 Information From Other Sources

• Authorised resellers and retail partners who fulfil orders on our behalf.
• Payment processors, shipping carriers, and fraud-prevention services.
• Publicly available sources and marketing or analytics partners, where permitted by law.

03 How We Use Your Information

We use the personal data described above for the following purposes:

• Processing, fulfilling, delivering and invoicing your orders.
• Creating and managing your customer account and order history.
• Providing customer support, handling warranty claims, returns and exchanges.
• Verifying payments and preventing fraudulent or unauthorised transactions.
• Sending order confirmations, shipping updates and service notices.
• Improving our website, products, and customer experience through analytics.
• Sending marketing communications about new products, offers and promotions, where you have consented or where otherwise permitted by law.
• Complying with legal, tax, accounting and regulatory obligations, including UAE consumer protection and telecommunications equipment (TDRA) requirements.
• Protecting the rights, property and safety of LYCKA, our customers and the public.

04 Legal Basis for Processing

Where applicable data protection law requires a legal basis, we rely on one or more of the following:

• Performance of a contract — to process your order and provide the products or services you requested.
• Consent — for marketing communications, optional cookies, and certain location-based features, which you may withdraw at any time.
• Legitimate interests — to secure our website, prevent fraud, and improve our products and services, balanced against your rights and interests.
• Legal obligation — to comply with applicable UAE laws, including tax, customs and consumer-protection requirements.

05 Cookies & Tracking Technologies

We use cookies, pixels and similar technologies to operate our website, remember your preferences, keep your cart and sign-in session active, measure site performance, and personalise content and advertising.

Types of Cookies We Use

• Essential cookies: required for core site functionality such as checkout and account login.
• Performance/analytics cookies: help us understand how visitors use our site so we can improve it.
• Functional cookies: remember your preferences, such as language or currency.
• Advertising cookies: used to show you relevant offers on our site and on third-party platforms.

You can control or disable cookies through your browser settings at any time; note that some parts of our website may not function properly if cookies are disabled.

06 How We Share Information

We do not sell your personal data. We may share your information with:

• Logistics and delivery partners to ship your order and provide tracking updates.
• Payment gateways and financial institutions to process payments securely.
• IT, hosting, and customer-support service providers who process data on our behalf under confidentiality obligations.
• Marketing and analytics providers to help us understand and improve our website and campaigns.
• Authorised resellers and retail partners where necessary to fulfil an order placed through them.
• Regulators, law enforcement, or courts where required by law, or to protect our legal rights.
• A successor entity in the event of a merger, acquisition, or sale of company assets, subject to equivalent protections.

07 International Data Transfers

As LYCKA works with international shipping, hosting and payment partners, your personal data may be transferred to, stored, and processed in countries outside the United Arab Emirates, including countries that may have different data protection standards. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place, such as contractual protections with our service providers.

08 Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Policy, including satisfying any legal, accounting, tax, or reporting requirements. Order and transaction records are typically retained for the period required under applicable UAE commercial and tax law. Account information is retained while your account remains active, or until you request deletion, subject to Section 10.

09 Data Security

We implement reasonable technical and organisational measures — including encryption in transit, access controls, and secure payment processing — designed to protect your personal data against unauthorised access, alteration, disclosure or destruction.

10 Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal data, subject to legal retention requirements.
• Object to, or request restriction of, certain processing activities.
• Withdraw consent for marketing communications or optional cookies at any time.
• Request a copy of your data in a portable format, where technically feasible.

To exercise any of these rights, please contact us using the details in Section 15. We may need to verify your identity before actioning your request.

11 Marketing Communications

If you have opted in to receive marketing emails, SMS or WhatsApp messages from us, you can unsubscribe at any time by using the “unsubscribe” link included in our emails, replying “STOP” to text messages, or contacting our customer support team directly. You will continue to receive transactional messages relating to your orders even after opting out of marketing.

12 Children's Privacy

Our website and products are intended for general audiences and are not directed at children under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can promptly delete it.

13 Third-Party Links

Our website may contain links to third-party websites, marketplaces, or social media platforms. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies before providing any personal data.

14 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this Policy periodically. Continued use of our website after changes are posted constitutes acceptance of the revised Policy.

15 Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us: